Digital Marketing

The Importance of Digital Marketing During COVID-19 07/Nov/2020 COVID-19 has marked the end for some businesses and a major hurdle for others. As the pandemic forced most businesses to shut down shop and halt all in-person events, companies in all industries faced unprecedented challenges.  Digital marketing differentiated businesses that survived from those that perished. The […]

Inbound Marketing Methodology 07/Nov/2020 The inbound marketing methodology is a technique  that combines several non-intrusive marketing and advertising strategies as a hook to attract potential customers to any type of business.  This technique was developed in 2005 by Brian Halligan and Dharmesh Shah as an alternative to conventional and intrusive advertising used by media and